Experience and emotion, supported by state-of-the-art technology and individual advice, now provide the guidelines for offices of the sonnenklar.TV travel agency brand.
Exactly one decade after the introduction of the "travel agency of the future", TVG is taking the store concept for sonnenklar.TV travel agencies to a new level of development. Model 2.0 is geared towards an intensively "surprising, emotional and inspiring" customer experience. "Our previous concept is still contemporary and highly successful", explains Managing Director Birgit Aust. "Nevertheless, after ten years, there are numerous technical developments, new demands and important insights from the field of neuromarketing, which we are meeting with the revised model. At the same time, we are providing the industry with important impulses for the image of a modern stationary sales force.
See, listen, be amazed - feel-good atmosphere thanks to the latest technology
Digital signage was already one of the most important pillars of the sonnenklar.TV shop concept in the "travel agency of the future". From now on, the use of media will come more to the fore. For example, a high-resolution short-distance projector with a screen 5 metres in diameter will be used in a new "inspiration lounge". Connected to a media library with videos averaging three minutes, an almost cinema-like experience can be created here. The contents of the media library are fed from the film contributions that are created during the TVG-FamTrips "TVG TravelSwarms" as well as from the archive of the TV station sonnenklar.TV. Here, customers can shorten the waiting time for the next consultation over coffee or sparkling wine, or immerse themselves in a visual image of their favourite holiday destination to accompany the conversation.
In order to create a pleasant atmosphere - for customers as well as for travel agents - a “Magic Wall” ensures optimal acoustics. Exactly aligned to the respective premises, it absorbs disturbances from outside - such as street noise - and at the same time selectively dims the background noise within the agency that arises from conversations.
A modern and elegant interior design forms the framework for the technical innovations. The look is dominated by rounded shapes in white and grey tones with high-gloss and wood elements. Different types of seating furniture lend a relaxed but style-conscious ambience.
Individual & personal: Perfectly fitting advice for the customer
The special features of the new concept also include the different consulting situations. "The times when the client enters the office and looks for a free space at one of the desks are outdated," says Aust. "Instead, the customer should be received by the shipping clerk and individually guided after a short query: If he arrives without a concrete idea for the next trip, he can use the videos in the inspiration lounge to define preferences, relaxed on a couch. If they are young people, they will feel at ease during a conversation at the high table with tablets. If the future holidaymaker is already a little older, he may prefer to be advised in a classic way at his desk. Here, the Expi decides where his workplace is depending on the customer - this is evidence of an individual understanding of service and also has an ergonomically valuable health aspect for the employees due to the movement and the change".
sonnenklar.TV travel agency flagship is already open
The rebuilding of the flagship travel agency in Munich's Landsberger Straße already took place over the turn of the year. After final touches, the roll-out will take place from May 2020. Manuela Spottka and her sonnenklar.TV travel agency in Gotha will then be the pilot office for the new concept. However, there is no obligation for the partners of TVG to change over. "Of course we see great advantages in the new concept and expect that many owners will change", says the boss of the franchisor. "We will only open new offices in the new concept, the costs will remain almost the same as in the previous version.