The Berlin-based luxury tour operator is now presenting itself with a new claim and a refined logo. The company's lettering is now wrapped in elegant black and refines its i-dot with a golden compass rose. The claim "Home of Luxury Travel" perpetuates itself in the sub-line. "We want to be the first contact point for all who are looking for a special experience and want their trip to be perfectly organised and adapted to their wishes from A to Z. 'Home of Luxury Travel', the guiding principle, reflects exactly that," explains Christian Böll, Managing Director, and elaborates: "For our guests, luxury means being able to experience the extraordinary and still feel at home wherever they are."
In addition to the contemporary brand presentation, the four core competencies of the company remain unchanged; manufactured tours and experiences, small group tours, selected premium products in the sun-and-beach segment as well as luxury cruises and expeditions.