With its latest brand, MP Hotels, as part of the FTI GROUP, is taking a pioneering role in a modern way of club holidays. In the 2019/20 season, Club Sei will start with two facilities in Turkey and one in Lanzarote.
Club holidays en vogue: With Club Sei, the FTI GROUP is expanding its portfolio under the umbrella brand MP Hotels to include a lifestyle brand in beach destinations worldwide. At a press conference in Istanbul, the hospitality company presented the "All-Experiences-Included" concept, which will be launched during the 2019/20 season at the first two club resorts in Turkey and another on Lanzarote. "Club Sei has the potential to rejuvenate the existing, more traditional club concept. We are addressing a new generation of holidaymakers – modern families and trend-conscious globetrotters," explains Roula Jouny, CEO of MP Hotels and Chief Content Officer of the FTI GROUP. Club Sei is based on eight carefully selected pillars that unite what makes the traveler of today so special: being at home all over the world and on the World Wide Web, the longing for private retreats and at the same time the exchange with the community, the need for a large selection of sports opportunities, but also deceleration. In addition, the modern cosmopolitan has the desire for spacious rooms, unforgettable experience gastronomy and individual adventures. "Thanks to the collaboration with Dr. Cem Kinay, the creative head and founder of Magic Life, we were able to create a trendy brand tailored to the needs of today's traveler. With Club Sei, we will set new standards in the area of club holidays," says Jouny.
"The hotel market has split up considerably in recent years," Jouny continues. "MP Hotels has developed products tailored to the corresponding segments demanded by customers. This allows us to play a pioneering role in a highly competitive environment". The Club Sei concept appeals to a young, dynamic group of travelers who are looking for a special hideaway and know how to enjoy the moment. Guests have the opportunity to arrange their stay every day according to their own preferences and to immerse themselves in the local culture.
The eight-pillar concept from Club Sei
The eight pillars of the concept are the heart of Club Sei. Each of them is an essential element of the overall concept; at the same time they all interlock to create an unique experience for the holidaymaker. They each focus on an important point for guests and are inspired by current and trend-setting trends such as Slow Travel or Slow Food.
- Social Butler & Eloquent Service – includes a personal butler service as well as a smart and digital app to take the service to a new level both physically and digitally.
- Food & Entertainment – giving the traditional an international touch and creating an experience gastronomy inspired by bazaars and food courts, accompanied by music and entertainment.
- Farming – goes hand in hand with food & entertainment and stands for fresh ingredients, some come from our own cultivation.
- Learning & Co-working – stands for sufficient supply and space in each resort so that guests can pursue their own interests and take part in interesting courses and events.
- Well+ & Fitness – enables travelers to find physical and mental balance.
- Sports & Fashion – offers holidaymakers a personal comfort experience with the option to train, shop and style.
- Exploring Like Locals – balances the cosmopolitan self with the club resort environment. Club Sei serves as a starting point for globetrotters to discover the destination through the eyes of the local population.
- Stay & Art – stands for selected design that appeals to all the senses.
Three club resorts by 2020
During the 2019/20 season, MP Hotels will open three existing resorts as Club Sei with its new concept: Club Sei Lanzarote on the Canary Islands, Club Sei Belek on the Turkish Riviera and Club Sei Marmaris on the Turkish Aegean. The 281-room Aegean resort is located at the foot of green hills so typical of this region of Turkey. It offers guests direct access to an unspoilt, private stretch of beach where various water sports are offered. The 772-room Club Sei Belek on the Riviera Coast offers travelers a wide selection of restaurants and bars, eleven swimming pools, water slides and a private beach section. The two facilities were chosen because they provide the ideal base to reflect the innovative brand. Details of Club Sei Lanzarote will be presented in the near future.